When it comes to plant-based flavor innovations, chocolate (26% of innovations over the past 12 months), vanilla (11%) and coconut (9%) remain the most popular.
Meanwhile, 12% of UK adults agree that Covid-19 has made plant-based diets more attractive, almost doubling (23%) among adults under 25.
Plant-Based Ice Cream in Japan
Over the past five years, Japanese ice cream innovation has gone from strength to strength. Japan accounted for 7% of global product launches in 2015/16, but innovation has exploded since then, and currently Japan contributes one-tenth (10%) of product launches, surpassing the US as the global ice cream innovation leader. Meanwhile, the US currently accounts for 9% of new product launches, relegating to second place.
With a 6% share of global ice cream innovation, Germany is the number one ice cream innovator in Europe and third in global innovation, while the UK has a 4% share.