Plant-based cheese is what most plant-based eaters and those who cut back on meat would like to see on supermarket shelves.
After examining the growth potential of plant-based meats, ProVeg surveyed 6,221 consumers in nine European countries “to identify priorities for product improvement and development based on consumers’ experiences with purchasing and consuming plant-based products”.
ProVeg found that animal-free plant-based cheeses were the most desired product in supermarkets for meat-reducing people and plant-based eaters, followed by ready-to-eat plant-based foods. Meat-reducing people want to see more plant-based meat substitutes that mimic meat, while plant-based eaters are looking for more plant-based baked pastries and chocolates.”
Vegetable cheese, seafood, eggs
Verena Wiederkehr, head of food industry and retail at ProVeg International, said: “Both plant-based cheeses and ready-to-eat meals represent significant growth opportunities…We recommend that manufacturers focus on expanding the range of these in-demand products, especially in the research and development of plant-based cheeses. Committed to improving taste and texture”. There is a lot of data to support this trend, consumers want high-quality, affordable plant-based cheese, and the market potential here is huge.