Other trends identified by the study include a growing consumer focus on boosting immunity and overall health, maintaining an active lifestyle during the pandemic, finding a greater balance to nourish mind and body, and an increased focus on personalized nutrition that meets individual needs .
Similar findings have been reported in studies published in the past few months – including one published in the journal Food, which found for the first time that people identified as “meat eaters” are now a minority in Germany. Almost a third of German respondents (31%) also said they are now actively adopting a flexitarian or meat-reduced diet.
Meanwhile, a U.S. poll found that nearly 60 percent of the public is now transitioning to a flexitarian or plant-based diet. The report also said that more than half of Americans have reduced their consumption of animal products since the pandemic began, most notably because of environmental sustainability. Surveys in the UK and Hong Kong have also concluded that there has been a significant reduction in interest and willingness in diets based on animal products as a direct result of the outbreak.