High potential market
There has been a growing interest in plant-based foods in Hong Kong for some time. In 2020, 83% of citizens said they planned to reduce their meat consumption, while Deliveroo Hong Kong saw a 104% increase in plant-based food options.
Last year, research also found that 40 percent of people in China are actively reducing their meat consumption, while almost all of those surveyed (99.8 percent) would be willing to buy locally produced plant-based burgers.
“The Asian plant-based market has great potential: limited land space, food safety concerns, consumers’ more proactive attitudes towards health and growing focus on sustainable production will continue to pose challenges to the food industry, which in turn will This presents great challenges and opportunities for new proteins,” said Didier Chanove, Business Development Director, Plant Alternatives, Kerry APMEA.